The DKM Boss also announced that former Mo Hits label mate, Wande Coal, Harry Song, artiste manager, Godwin Tom, and record label, Aristocrat Records among others will mentor the winners.
The CREAM platform, which is supported by the Bank of Industry and MTN Nigeria, stands for “Creative, Reality, Entertainment, Arts, Music”. The program aims to reward young creative minds in the Nigerian entertainment industry and provides them the opportunity to live their dreams of showcasing their talent to the world.
Lucky winners of the lottery get to win exciting opportunities, including a recording deal, which consists of recording a track, shooting a state of the art video, a collaboration with any artiste of their choice (music or video collaboration), talent showcase, talent branding, promotion and marketing among other opportunities.
Two past winners, TK Swag and Legendary Courage whose videos were shot by CREAM had their videos launched at the draw. Notable faces in attendance were Publisher Encomium magazine; Kunle Bakare, A&R and media consultant; Bizzle Oshikoya, Editor Business Day, Anthony Osae-Brown, rapper; Vector, Founder/CEO The Cable; Simon Kolawole, singer; Harry Song, On-Air personality; Jimmie Akinsola and DJ Obi to name a few.
CREAM is currently open to only MTN subscribers and draws once every month and winners emerge from five categories including Music, Video, Collaboration, Showcase and Showbiz. Participants can take part in multiple categories to increase their chances of winning. Talents are opened to DKM’s international A & R who would select additional talents based on merit.