Pepsi’s new commercial featuring
Kendall Jenner's in which she joins a
protest or rally of some sort and then hands a policeman a can of soda is being
torn to shreds online.
After pumping up the excitement for her new role as a
Pepsi spokesperson, the model unveiled her debut ad on Tuesday and quickly
became the target of backlash, as did the soda company
In the ad, Jenner is seen participating in a
photo shoot and becomes distracted by a group of protestors. She decides to
join them, and toward the end, comes face-to-face with a stoic police officer.
The ad
has been accused of appropriating the Black Lives Matter movement and using
social justice to sell soda.
The imagery was also thought by some to be far too
similar to photos of Ieshia Evans, a protester who was
detained by law enforcement while protesting in Baton Rouge following the
shooting death of Alton Sterling at the hands of police.
See twitter user reactions:
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