Let's take a pick on sales website: It is important to design your website in a way where user frustration is kept to a minimum, thereby maximizing customer retention.
Say No to websites with:
1. Bad Content structure:
It is estimated that as many as 50% of sales are lost in Nigerian online market because potential customers can't find what they are looking for.
2. Bad Navigation:
Complex or inconsistent navigation can cause users to feel helpless, confused or angry.
3. Too many Ads:
Suffocating your visitors with ads that pop, flash, and fill the entire browser.
4. Boring content, Boring Design:
A dull website that has no purpose or interactivity will never create a memorable experience for a customer.
From our checklist, there are so many other factors you should SAY NO to, examples are - Lack of frequency, Poor Legibility, Obstructive use of Audio and Video, etc.
All these depends on the purpose of your website.
(Source: Intercore Solutions)